Backed Back to home
Legal

Terms of Service

Last updated: 19 May 2026

These Terms of Service ("Terms") form a binding agreement between you and Backed Limited ("Backed", "we", "us", or "our") governing your access to and use of our website, platform, and applications (the "Services"). By using the Services you accept these Terms.

1. Eligibility

You must be at least 18 years old and capable of forming a binding contract under the laws of England and Wales to use the Services. By accessing the Services you represent that you meet these requirements.

2. Definitions

  • Brand: a business that funds a campaign on the Services.
  • Creator: an individual or entity contracted to deliver content under a campaign.
  • Campaign: a discrete marketing engagement with an agreed budget, duration, deliverables, and ROAS target.
  • Budget: the funds deposited by the Brand for a Campaign.
  • Retainer: the daily payment made to the Creator for the duration of the Campaign.
  • Commission: the share of verified sale revenue payable to the Creator in accordance with the Campaign terms.
  • Verified Sale: an order from a recognised commerce platform that is recorded as paid and remains non-refunded after the platform's return window.

3. The Services

The Services enable Brands and Creators to enter into Campaigns through Backed. Backed acts as the operator of the Services and the counterparty for the Budget while a Campaign is active.

4. Applications and accounts

You may apply for a Brand or Creator account by submitting accurate, current, and complete information. We may accept or reject applications at our sole discretion. You are responsible for keeping your account credentials secure and for all activity that takes place on your account.

5. Campaigns

5.1 Agreement

A Campaign begins when both Brand and Creator agree to the deliverables, posting cadence, brand guidelines, ROAS target, and Campaign duration. The agreement runs for the full Campaign duration.

5.2 Budget & Retainer

The Brand commits the Budget on commencement. Backed pays the Creator the Retainer on a daily basis during the Campaign window. The Budget is held by Backed and is not used to fund the Retainer; Backed funds the Retainer.

5.3 Commission & Verified Sales

Commission becomes payable to the Creator on Verified Sales, calculated as 1 / target ROAS. Commission is settled to the Creator as Verified Sales are recognised, up to the size of the Budget. Refunds and chargebacks reverse the corresponding Commission.

5.4 Early termination & refund

The Brand may not withdraw the Budget during an active Campaign window. Following the end of the Campaign window, any unspent Budget is refundable to the Brand on demand.

6. Fees

Backed charges no upfront, subscription, or seat-based fees to Brands or Creators. Backed earns revenue solely from the financial arrangement underpinning the Retainer.

7. Acceptable use

  • Do not use the Services to engage in unlawful, fraudulent, deceptive, or harmful conduct.
  • Do not attempt to artificially inflate, manipulate, or misrepresent sales, traffic, or engagement.
  • Do not reverse-engineer, scrape, or interfere with the Services.
  • Do not impersonate any person or entity, or misrepresent your affiliation.

8. Content

Creators are responsible for the content they produce under a Campaign and must comply with applicable advertising standards (including the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing) and clearly disclose paid partnerships in accordance with ASA guidance.

9. Intellectual property

Backed and its licensors retain all right, title, and interest in the Services, including all related intellectual property. Brand marks, creator content, and Campaign deliverables remain the property of their respective owners, subject to the licenses agreed in the Campaign.

10. Confidentiality

Brand identity, Campaign details, and commercial terms are confidential. The Services may present aggregated or anonymised data publicly.

11. Disclaimers

The Services are provided "as is" without warranties of any kind, whether express or implied, including merchantability, fitness for a particular purpose, and non-infringement. Backed does not guarantee any particular sales or marketing outcome.

12. Limitation of liability

To the maximum extent permitted by law, Backed's aggregate liability arising out of or related to the Services will not exceed the greater of (a) the total Commissions paid through your account in the twelve months preceding the claim, or (b) £100. Nothing in these Terms limits liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any other liability that cannot be limited under English law.

13. Indemnity

You will indemnify and hold Backed harmless from any claim arising out of your breach of these Terms, your content, or your use of the Services in violation of law.

14. Termination

We may suspend or terminate your access to the Services at any time, with or without notice, for breach of these Terms or where we reasonably consider it necessary to protect the Services or other users.

15. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising out of or in connection with these Terms.

16. Changes to these Terms

We may amend these Terms from time to time. Where changes are material we will give reasonable advance notice. Continued use of the Services after the effective date constitutes acceptance of the revised Terms.

17. Contact

Backed Limited
Email: legal@backed.example