Financials

Backed Financials.

A live model of Backed's cash flow across a sample portfolio. Assumes 13% annual yield on funds while locked, with a minimum 60-day and average 120-day lock period. Adjust budgets, durations, add / remove campaigns — changes save automatically between sessions.

AUM Assets Under Management — the sum of every active campaign budget held in escrow. Each campaign budget is locked for the full duration plus a 30-day pay-out tail.

£3,230,000

10 active campaigns

Gross yield 13% APY on the portion of each campaign budget still held by Backed. AUM depletes as commissions are paid out (sales in month M → paid end of month M+1, so the principal earns yield for an extra 30-day tail).

£338,712

£419,900 / yr · £34,992 / mo

Retainer cost Fixed retainer Backed pays each creator on day 1 of their campaign, scaled by budget tier: £30k→£500, £50k→£1,000, £100k→£2,000, £250k→£5,000, £500k→£10,000, £1M→£20,000, £2M→£50,000.

£64,550

Paid to creators (tier-based)

Platform margin Gross yield minus the tier-based retainer paid up-front to each creator. Annualised assumes each campaign recycles at its current duration (cycles/yr = 365 ÷ (days + 30-day pay-out tail)).

£274,162 81% of yield

£163,800 / yr · £13,650 / mo

Portfolio

Live campaigns

Campaign

Budget

Duration

Yield

Retainer

Margin

Totals

£3,230,000

£338,712

£64,550

£274,162

Assumption

Yield rate

Funds are deposited into low-volatility preferential shares earning a blended 13% APY. Yield accrues for the full lock period.

Assumption

Lock period

Funds are locked a minimum 60 days, averaging 120 days across the portfolio. Cancellation incurs a 60-day return window.

Run rate

Annualised figures

Yearly and monthly figures assume the portfolio recycles continuously — each campaign rerun at its current duration. Margin = yield − (retainer × cycles/yr).

Illustrative model only. All campaign names are anonymised; figures are derived from Backed's standard fee schedule. Returns from preferential shares are subject to market conditions and not guaranteed. Changes you make are stored locally in your browser.