Brands achieve guaranteed ROAS.
Creators get fixed retainers + leading commissions.
Budgets are spent effectively or returned.
Set your campaign budget, your duration, and your target ROAS — see exactly what the brand pays and the creator earns.
3× ROAS — Budget fully utilised as verified sales hit.
% of sales
Budget returned to brand
Budget utilized
Brand sends campaign budget to Backed. Bank-grade security, fully insured.
Brand and creator lock in the deliverables (post types, frequency, brand guidelines and ROAS target) — the agreement runs for the full campaign duration.
Backed pays the creator a guaranteed initial retainer fee — to fund the creator's campaign requirements.
Shopify / Amazon webhooks instantly release commission on verified sales. Real-time, fully reconciled.
Stop leaking ad budget on platform fees and service retainers — pass all commissions to creators in an incentive-driven structure.
Brands and creators agree on the deliverables before a campaign starts — post types (Reels, Shorts, TikToks, stories, long-form), posting frequency, brand guidelines (tone, do's & don'ts, FTC-style disclosures), and the ROAS target. Once locked in, the agreement is binding for the full campaign duration. Brands can request reasonable revisions but cannot change scope mid-campaign without creator consent.
Backed parks the deposit in low-volatility preferential shares to generate a yield that funds the creator's retainer and the platform. The brand never funds the creator out of pocket — and the principal stays whole, refundable within 60 days of cancellation.
A webhook from your commerce provider (Shopify, Amazon, Stripe, etc.) marking an order as paid & non-refunded after the return window. Refunds rebate the bounty back to principal.
Yes — brands can cancel at any time. The campaign terminates 30 days after the cancellation notice (so the creator has 30 days of advance warning), and any unspent budget returns within a further 30 days. Total: 60 days from cancellation to a full refund (minus paid commissions).
The budget drains to zero at exactly target ROAS revenue. Every £1 of revenue beyond that is pure margin to the brand — Backed and the creator earn nothing further on the excess.
Spin up your first campaign in under five minutes. Invite a creator. Watch verified revenue land.
Register your interest and we will pair you with a suitable Creator / Brand.