Brands achieve guaranteed ROAS.
Creators get fixed retainers + leading commissions.
Budgets are spent effectively or returned.
Set your campaign budget, your duration, and your target ROAS — see exactly what the brand pays and the creator earns.
3× ROAS — Budget fully utilised as verified sales hit.
Math: 1 ÷ ROAS. Sales beyond target are pure margin.
Campaign flops — budget returned to your bank.
Budget fully utilised — verified revenue generated. Top up and run it again.
Incentive driven marketing — results based, win win.
Brand sends campaign budget to Backed. Bank-grade security, fully insured.
Brand and creator lock in the deliverables (post types, frequency, brand guidelines and ROAS target) — the agreement runs for the full campaign duration.
Backed pays the creator a guaranteed initial retainer fee — to fund the creator's campaign requirements.
Shopify / Amazon webhooks instantly release commission on verified sales. Real-time, fully reconciled.
Stop leaking ad budget on platform fees and service retainers — pass all commissions to creators in an incentive-driven structure.
Paid to both the brand and the creator on each new deal. Also earn the same voucher on any new business you refer to Backed. One per deal.
Brands and creators agree on the deliverables before a campaign starts — post types (Reels, Shorts, TikToks, stories, long-form), posting frequency, brand guidelines (tone, do's & don'ts, FTC-style disclosures), and the ROAS target. Once locked in, the agreement is binding for the full campaign duration. Brands can request reasonable revisions but cannot change scope mid-campaign without creator consent.
Backed parks the deposit in low-volatility preferential shares to generate a yield that funds the creator's retainer and the platform. The brand never funds the creator out of pocket — and the principal stays whole, refundable within 60 days of cancellation.
A webhook from your commerce provider (Shopify, Amazon, Stripe, etc.) marking an order as paid & non-refunded after the return window. Refunds rebate the bounty back to principal.
Yes — brands can cancel at any time. The campaign terminates 30 days after the cancellation notice (so the creator has 30 days of advance warning), and any unspent budget returns within a further 30 days. Total: 60 days from cancellation to a full refund (minus paid commissions).
The budget drains to zero at exactly target ROAS revenue. Every £1 of revenue beyond that is pure margin to the brand — Backed and the creator earn nothing further on the excess.
Spin up your first campaign in under five minutes. Invite a creator. Watch verified revenue land.
Register your interest and we will pair you with a suitable Creator / Brand.